REVIEW: MAKEUP FOREVER HD FOUNDATION + Giveaway Winner!

Hey there beauty! Ya’ll know what the drill is; today’s beauty insider is about the cult favourite, the MAKEUP FORVER HD FOUNDATION. It is the most raved and hyped foundation of all times. I’ve had it for quite sometime now, I think it’s been almost 7 months since the 1^st time I used this foundation, I know that’s a pretty long time for drive testing a foundation, can't even remember how it felt the 1st time I use it. And because I have so much experience with this product and I have been working with it for several months with different types of skin, I am really familiar how it works in any skin types.

Before we start I just want to say that this is the original formulation of MAKEUP FOREVER. I know they released a new formula for their HD line which is the ULTRA HD FOUNDATION. Okay, 1^st of all, I don’t see myself purchasing the ULTRA HD, maybe because I have a bunch of colours/shades from the original formulation and if that happens we’re talking about waste of money here, we all know they’re expensive. Second,  I think, in my own opinion, putting the word “ULTRA” to their new line means that we should expect a lot better from the original formulation. The original formulation from MAKEUP FOREVER is one of the best formulas of a foundation that I have ever tried, so introducing the ULTRA HD, to me sounds like a gimmick. You know what I’m saying? Well, that is just my two cents, so if ever you don’t have the original formulation go ahead and try the ULTRA HD girlfriend because they say it is a better formula.

Okay, going back.

I know there is a lot of controversy about this foundation – some really likes it – some don’t. Product is getting mixed reviews from different types of people, with different skin types with or without experience in makeup. Which is contradicting when it comes to a foundation and you start to think “is it really a must have” or “will this foundation work great on me?” 

As a freelance makeup artist, I love the fact that I can choose any brand that I wanted to try and include in my kit and it’s great to have a brand preference, a brand that you could trust, a brand that is being tried and tested, and one of them is MAKEUP FOREVER. I bought 5 shades of MUFE HD FOUNDATION mainly because I use them for my freelancing kit and for myself as well.

The word HD or high-definition, in the world of cameras HD means higher resolution and quality, while in the world of makeup HD means natural quality of makeup. HD line of makeup is built mainly for films and photography but since we live in an era where #selfies and #MOTDs (makeup of the day) are the norm everyone is using this foundation. As the world of Cameras evolves, makeup is stepping up its game too. High-definition cameras expose any crease, wrinkle, or blemishes we have. So that thick and un-natural pancake makeup is also obvious through an HD camera lens. To avoid the cake-y texture of a standard or traditional TV or photography makeup, HD makeup is formed sheerer while still hiding uneven skin texture, dark spots, blemishes and other "un-telegenic flaws".  

The packaging is nothing special, it’s a plastic bottle with a black pump. I hate to say that I don’t like the durability of the packaging specially the cap. 3 out of my 5 bottle’s cap are broken because they fell off the ground. Eh? It comes with a black box and it has all the description for the foundation. It has 30 ml or 1.01 fl oz which is very standard and most foundation has. This cost 2,400 peso (mall price) not quite sure about the price now.

The makeup forever HD claims that it will blur any imperfections to give your skin a soft-focus effect. I find that this foundation has a light to medium coverage, so if you have a very problematic skin or if you have a major scarring issue this foundation is not for you. It is pigmented but it will not cover everything major, it is meant to be sheer but there is still coverage. You may try to build it to your liking but I suggest just use a concealer to hide those spots peaking through because that’s the purpose of our concealers.

Download the ZALORA APP  from the Google Playstore 

 It is true that it looks like your second skin but I find that using a flat top brush with this foundation looks like it is sitting on top of my skin. Meaning it is not adhering or blending into my skin, but whenever I use a brush that is not super dense  like the multi-task brush of RT or my favourite tool which is the beauty blender, the foundation is absolutely gorgeous. The finish of this foundation is not super matte but not luminous, I think it is more of like in between like a satin- matte finish. The foundation, in my own experience, with combination skin, can last for over 8 hours however for the last 3 hours my spots starts to peek through but I can still see the foundation covering my hyper-pigmentation.

My shade is N120 in MUFE and I am NC20-NC25 in MAC. The foundation doesn’t oxidize on my combination skin and I love that this is a water-proof formula. I remember during the summer months I had a photo shoot wherein my model have to submerge in a pool. I used this foundation and it doesn’t move, budge or rubbed off.  The formula has a fluid type of texture and it is really blendable when you use the right tool. If applied properly, the skin feels smooth and moisturized and it doesn’t feel heavy or cake-y at all. The formula catches light and has a satin finish which I find that resembles natural skin. I find that this foundation looks great on a natural to dry skin. If you are combination to oily skin you should prep your skin really well and use a mattifying primer before applying this foundation. 

I have tried this foundation to a lot of people that I have worked with whether its for photo-shoot, bridal, even on mature skin and none of them -- even I did not experienced any itchiness or any skin irritation or breakouts with this foundation. This foundation is high maintenance. It is not the type of foundation that you’ll just slap on your face and that’s it. What I mean is, it’s a type of foundation that you have to properly prep your skin and apply it properly to get the full HD effect.  

Let me show you a photo of mine wearing this foundation alone.

As you can see on my before photo (left) I have dark spots on my cheeks, redness all over my face, dark circles and my skin is not even toned. After putting 2 layers of MUFE HD in 120, I have an even skintone but you can still see some of my spots peeking through. 

Over all I love this foundation.  It is truly amazing on its own and for me it is a kit staple and a must have! Hope this review helps those who are still pondering to purchase the product. Tell me if you like this product and what is your all time go to liquid foundation at the down box. Till my next post girlfriend! 

Thank you to all those who entered to my giveaway with @suzannesemporium! THE GIVEAWAY WINNER IS ............... 

@vanitybykristine

Please send me a message at makeupbyannebismonte@gmail.com If I didn't get any message within 24 hours we will choose another winner via random.org

With Love,

Anne